Featured in this week’s episode of The Productive Designer host Crystal Collinson joins Louise Brogan for a dual podcast of The Productive Designer and LinkedIn with Louise.
Louise will answer Crystal’s many questions about how to use the social media platform LinkedIn with ease and professionalism. As this platform continues to grow in popularity, becoming more authentic, now is the time to start defining yourself before it becomes too cluttered. Currently, the platform can be seen as a wild west. Most people have one, but only 1% of the users are currently using it regularly and to its full potential. Louise will show you how you can define yourself and get yourself established before others catch on.
Unlike most social platforms LinkedIn really only needs to have two posts a week in order for you to stay ahead of the game. With that being said, it is best to be intentional with your posts. For example, if you are reposting an article, why are you reposting it? What is special about it? Elaborate on your content. Louise recommends commenting on someone’s posts, instead of just “liking” it. This will show up on their comments, and it will show your name and headline. The more eye-catching your headline, the better. This will allow you to be seen instead of getting lost in the “likes”.
Louise also dives into the importance of knowing that the platform is a “slow burn.” You’re not mean to find business in two or three weeks. You’re not mean to be an overnight sensation. Instead, it is about the connections that you make and the conversations you have. Don’t just instantly try to sell your product or business. You should try having a genuine conversation first to open the door. After you’ve established connections and had conversations, that’s really when things can start moving into place. It may take two or three months or more, but in the end, it will be worth it.
So, join Crystal and Louise as they talk about the wild west of LinkedIn. And then, do something today that your future self will thank you for, and be sure to tune into LinkedIn with Louise.
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