Episode #0020 Designer – Biographical Design-What is it?

Featured in this week’s episode of The Productive Designer host Crystal Collinson interviews Katie Gutierrez. Katie is the co-founder and lead designer of Errez Design Studio. Errez Design is eleven years old, and it is one of the forefronts for determining how the home can impact your wellness. She is also the creator of the Biographical Designers Collective where a group of interior designers is led on a journey together guided by Katie to discover each individuals’ strengths. 

 Katie’s specialty is helping individuals feel as comfortable in their homes as possible. The goal is to create a space that suits the needs of their backgrounds, life stories, and personal requirements. Their best work is not staying up to trend or creating modern spaces, but instead creating spaces for their clients that reflect the client’s true selves. 

 Katie digs deep with her clients often by sharing a meal together to help them feel they can open up to her in a safe setting. She also works on her own truthfulness, so she can easily discover if others are being honest with themselves, as she has worked hard on her own authenticity. By getting to the vulnerability, she is able to create a space that meets a person’s needs for safety, well-being, and individuality. This makes each client have a one of a kind home that represents their perfect place to live. 

Also, Katie helps other designers find their strengths and weaknesses through the Biographical Designers Collective. She facilitates this group throughout the year to guide, teach, collaborate, and build a community together. Her work with the Biographical Designers Collective allows others to grow in their interior design work and to discover their authenticity. The Designers Collective meet virtually and is comprised of people from all over the world. 

So, join Crystal and Katie as they dive into collaborating with others, and what biographical design means. You might want to grab a pen and paper for this episode as Katie gives some of the best tips and tricks, she’s discovered over the past ten years. 

How to Reach Katie: 

errezdesign.com

biographicaldesign.com

Recommended Podcasts:
Real Talk Design
Awaken Your Inner Superstar
The School of Greatness

Published by theproductivedesigner

Crystal is the principal of Crystal Collinson Interiors, a full-service design firm specializing in the Design and Decorating of Model Homes, Sales Presentation Centre’s, Condominium amenity spaces and small commercial projects. Crystal & her builderdesigner team work with many of the GTA’s largest home builders.

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