Featured on today’s episode The Productive Designer host Crystal Collinson interviews multiple award-winning author and podcast host Stacey Brown Randall.
Stacey is the multiple award-winning author of Generating Business Referrals Without Asking. She’s also the host of the Roadmap to Grow Your Business podcast. She has been featured in national publications like Entrepreneur Magazine – Investor, Business Daily, Forbes. CEO World and Fox News.
Stacey shares her high-level philosophy on how to generate referrals which always comes from relationships. And relationships have to be maintained by frequent connection. Business owners are juggling both professional and personal life, and in order to maintain connections, you need to create a referral process so that you can do it consistently. The best way to maintain these connections is through touchpoints. This ensures that we’re connecting the right way, with the right language. And the right amount of times in a year.
We have been taught on how to generate referrals that we must ask for them. Stacey & Crystal discuss easy and effective ways to stand out amongst your competitors. And how to easily receive more business referrals without asking.
Honoring the relationship with referral sources is more impactful when using the right language to direct how they think about us, which is ultimately how the referrals consistently happen. Additionally, the piece that most people miss is that referral generation needs to be strategic with a system in place so that you maintain those consistent touchpoints.
So join Crystal and Stacey as they discuss on how to generate referrals and hope to inspire you to think differently about growing and maintaining your business through referrals.
Then, “Do something today that your future self will thank you for” and reach out to a past client.
Connect with Stacey
Website – staceybrownrandall.com
Facebook – StaceyBrownRandall
Recommended podcasts/books
Podcast – The Simple Life Gardener
Book – Goodnight Stories for Rebel Girls