Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the CEO and co-founder of DesignFiles, Sheilah MacSporran
DesignFiles is an all-in-one interior design platform that empowers thousands of designers to grow their businesses with easy-to-use design and project management tools. With over ten years of experience in building interior design software, Sheilah remains committed to helping designers find a faster and easier path to success through the use of technology.
Sheilah is living proof that failure is not the end of growing your dreams. Before Design Files, she and her husband had their share of failed projects and failed business approaches. Learning from your experiences will lead you to get better at approaching business success. First, you need to test out various samples and intensive research on your chosen niche to better position your product in the market.
She also mentioned the importance of reaching out to your potential markets. Then, getting to know what they’re struggling with and how your product or service can solve their problems and challenges. In the Interior Design industry, designers have many tools to use to visualize their creativity. Hopping from one tool to another could mean additional hours to your workflows. Which means lesser efficiency which made her to create an interior design software.
She emphasizes the need to adapt and respond to changing market demands. As a result, Design Files continuously improve their features. Along with integration to companion software such as Quickbooks. As a business owner, you need to have a growth mindset where you use your failures to grow, improve and adapt to your customers needs.
So join Crystal and Sheilah as they chat about Sheilah’s journey and the challenges she faced designing an interior design software. Then “Do something today that your future self will thank you for” by listening to this conversation. And heading over to the link below to claim their 50% off Design Files subscription promotion available to listeners of The Productive Designer podcast.
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How to reach Sheilah:
Website: designfiles.co
Resources mentioned: 50% promotion – this is an affiliate link which means I will receive a small affiliate commission for anyone who signs up at no cost to you.