Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the owner and lead strategist of Growing Your Team, Jamie Van Cuyk.

Jamie is an expert in hiring and onboarding teams within small businesses. Drawing from over ten years of leadership experience, Jamie teaches her clients how to hire their first team members, including employees and long-term contractors.

• Having the right support is crucial to growing your business
• Jamie’s HIRE Framework. H – hiring details, I – initiating the advertising process, R – reviewing the candidate, and E – expectations and evaluations for success.
• Setting clear roles and responsibilities, be honest & realistic about your expectations
• Hiring process and finding the right candidate takes time.
• As the leader, you must guide & lead in order for your hire to be successful

So, join Crystal and Jamie as they discuss hiring process and finding the perfect candidate.

Then “Do something today that your future self will thank you for”. And clearly define the job role in order to have a successful hire. 

If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast

How to reach Jamie:

Website: growingyourteam.com I Facebook: GrowingYourTeam

Instagram: growingyourteam I LinkedIn: jamievancuyk

Recommended podcast/book:

Your Sales Maden podcast / Quiet by Susan Cain / Turn the Ship Around by David Marquet

Resources mentioned

The hiring checklist

NEED STANDARD OPERATING PROCEDURE for your interior design business? Get it in the show notes of Crystal’s episode Why you need SOP’s in your Interior Design business.

Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with Realtor, Owner and Creative Designer at House of Huck Interiors, Meredith Huck.

Meredith and her husband live in coastal Connecticut with their two young children. She is also a licensed real estate agent in the state of Connecticut. And enjoys supporting her clients to turn average houses into spectacular homes.

Crystal and Meredith discuss transitioning from a corporate job to her passion project. Watching her colleague succeed with his interior design inspired Meredith to scale up her passion into an interior design business. 

Meredith shares that starting your own business can be challenging, it requires you to learn as you go and keep on learning. 

Meredith mentions that being organized and having a plan are essential in keeping your business processes. A to-do list will also help you visualize where you want to go, as well as keeping all your projects on track. And constant communication with your Clients keeps them updated on the project as well as demonstrating your professionalism.

Meredith continuously networks with other Designers and reaches out to potential customers. Building a portfolio is a significant factor in getting your first client. You can also do pro-bono design projects for friends. It is a great way to showcase your skills when you are still building your business. In addition, you can post on social media to build awareness of your design skills. And with the hopes of reaching your target customers.

So join Crystal and Meredith as Meredith shares her transition from corporate job to doing what she loves most. Then “Do something today that your future self will thank you for” and follow your passion.

If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast

How to reach Meredith:

Website : houseofhuck.com     I     IG : houseofhuck

Recommended podcast/books:

Design Biz Survival Guide podcast I Well Designed Business podcast I Homebody by Joanna Gaines

NEED STANDARD OPERATING PROCEDURE for your interior design business? Get it in the show notes of Crystal’s episode Why you need SOP’s in your Interior Design business.

Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with fellow interior designers and founders of EA Home Design, Kevin Kamali and Ali Meshksar.

Kevin and Ali quickly found a growing need for their services as the home renovation space began to evolve. Offering bespoke design solutions to homeowners that want to take their interiors to the next level, the two entrepreneurs have become leaders in their field, creating transformational designs including kitchens and bathrooms that have luxurious finishes.

They share that excellent customer service is one secret ingredient in growing your business. In a congested industry like home renovations, how you treat your customers impacts client retention and business growth. Kevin and Ali ensure that they’re able to be transparent with customers. Knowing what your customers want and having consistent communication are essential to making your project run smoothly.

Systems and Social Media

Kevin and Ali continued to discuss another thing that’s relevant to any business’s success which  is leveraging the power of social media. They emphasized that building your social media presence is vital to attracting potential clients and engaging with them. In turn, potential customers will get to know and trust you. And, when the time comes that they’ll need your service, they will remember you as a figure of authority.

They have also created a system where customers can set their consultation schedules online. Providing them with project estimates will determine if they’re interested in proceeding or not. You have to set specific criteria on what type of clients you are willing to work with. Kevin and Ali also assure us that they may not be the cheapest home renovation in the area, but they’re the best price for the quality of work.

So join Crystal, Kevin and Ali as they discuss how they grew their multi-million dollar home renovation company. Then “Do something today that your future self will thank you for”. And level up your customer service skills in order to retain and attract new clients.

If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast

How to reach Kevin and Ali:

Website : eahomedesign.com/     I     IG : ea_home_design     I     YouTube: EAHomeDesign

NEED STANDARD OPERATING PROCEDURE for your interior design business? Get it in the show notes of Crystal’s episode Why you need SOP’s in your Interior Design business.

Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with fellow interior designer, Racheal Hageness.

Racheal is a creative professional with proven success in high-end residential design and hospitality design. Daughter of a successful construction business owner and a wildly creative mother. This proud Midwesterner has been around construction and interior design all of her life. Racheal continues this family tradition with nearly two-decades of award winning luxury environment design under her belt.

Racheal started out in this industry in hospitality interior design. Then, she shifted to high-end residential design. This switch has helped her to become a well-rounded interior designer by ensuring that the property is aesthetically beautiful, and personalizing each individual residence she works on.

She states that the goal of hospitality is to make everyone feel at home. Her business emphasizes the importance of providing a high level of service. Involving the homeowners in the planning and the operations will ensure that your design complements their way of living without compromising the functionality of every custom piece in their homes.

Racheal’s business model has always been to empathize with clients’ individual needs. She wants to assure them that their homes are not someone else’s but their own. And though Racheal has a team supporting her, she wants to be the main person of contact with her Clients. Building solid client relationships is her top priority which is facilitated through her exemplary level of service. 

So join Crystal and Racheal as they discuss her journey from hospitality design to a residential design. Then, “Do something today that your future self will thank you for” and put a little more time into building your Client relationships. 

If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast

How to reach Racheal:

Website : aspenjamesdesign.com     I     IG : aspenjamesdesign

Video podcast : https://www.youtube.com/watch?v=doNXgRzVdpA

Related episode : Creating Emotional Homes and Retail Environments

Recommended podcast/book: 

Think and Grow Rich book I Productivity Straight Talk podcast I Armchair Expert podcast

NEED STANDARD OPERATING PROCEDURE for your interior design business? Get it in the show notes of Crystal’s episode Why you need SOP’s in your Interior Design business.

Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the Productivity Specialist, Amber De La Garza.

Amber is a sought-after coach, trainer, speaker, writer, host of the Productivity Straight Talk podcast, and creator of the S.T.O.P. Leverage Formula. She helps business owners improve their time management. And increase your productivity to maximize profits, reduce stress, and make time for what matters most!

Crystal and Amber talk about productivity as a business owner. Amber explains that entrepreneurs need to know how to lead people and make decisions. She shares her S.T.O.P. framework. These are the four pillars that every business owner should focus on to move and grow faster with less stress.

Amber mentions that the most valuable asset in your business is yourself. She also emphasizes that productivity is a continuous learning process, and it is not something that we learn in school. As you grow in your journey as a business owner, you’ll learn how to adjust when met with challenges & obstacles , especially when you are feeling unproductive. Reminding yourself of the goals that you have set,  will help you to focus on getting the important things done. 

So join Crystal and Amber as they chat about how to increase your productivity and how you can use it to streamline your systems and business processes. Then “Do something today that your future self will thank you for and listen in to learn about Amber’s S.T.O.P. leverage formula.

If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast

How to reach Amber:

Website : amberdelagarza.com     I     Instagram : amber_delagarza I Podcast : Productivity Straight Talk 

Video podcast : https://www.youtube.com/watch?v=doNXgRzVdpA

Related episode : Productivity Toolbox

Recommended podcast/books:

Grace and Grits, Profit Boss Radio, Speaking Your Brand

NEED STANDARD OPERATING PROCEDURE for your interior design business? Get it in the show notes of Crystal’s episode Why you need SOP’s in your Interior Design business.

Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the CEO and co-founder of DesignFiles, Sheilah MacSporran 

DesignFiles is an all-in-one interior design platform that empowers thousands of designers to grow their businesses with easy-to-use design and project management tools. With over ten years of experience in building interior design software, Sheilah remains committed to helping designers find a faster and easier path to success through the use of technology. 

Sheilah is living proof that failure is not the end of growing your dreams. Before Design Files, she and her husband had their share of failed projects and failed business approaches. Learning from your experiences will lead you to get better at approaching business success. First, you need to test out various samples and intensive research on your chosen niche to better position your product in the market. 

She also mentioned the importance of reaching out to your potential markets. Then, getting to know what they’re struggling with and how your product or service can solve their problems and challenges. In the Interior Design industry, designers have many tools to use to visualize their creativity. Hopping from one tool to another could mean additional hours to your workflows. Which means lesser efficiency which made her to create an interior design software.

She emphasizes the need to adapt and respond to changing market demands. As a result, Design Files continuously improve their features. Along with integration to companion software such as Quickbooks. As a business owner, you need to have a growth mindset where you use your failures to grow, improve and adapt to your customers needs. 

So join Crystal and Sheilah as they chat about Sheilah’s journey and the challenges she faced designing an interior design software. Then “Do something today that your future self will thank you for” by listening to this conversation. And heading over to the link below to claim their 50% off Design Files subscription promotion available to listeners of The Productive Designer podcast.

If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast

How to reach Sheilah:

Website: designfiles.co     

Resources mentioned: 50% promotion – this is an affiliate link which means I will receive a small affiliate commission for anyone who signs up at no cost to you.

Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with fellow designer. Maia Roffey.

Maia is a graduate of McMasters multi-disciplinary Arts & Science program in Hamilton Ontario. She took a brief detour into law school on the West coast before finding her niche in design. She graduated with honours from Ryerson’s School of Interior Design. Completed her BCIN, LEED AP, and NCIDQ designations before founding Black Sheep Interior Design.

Crystal and Maia take a detour from their original topic, to chat about the supply chain collaboration and other issues we are all currently facing. Maia refers to lifting up a rock in the garden, and seeing all the ants working away. The COVID pandemic has revealed the inner workings of the supply chain. When one or two of the links in the chain breaks, the entire system is affected.

To avoid the stress in the procurement process for any design project, Maia recommends documenting everything. And to be as transparent as possible with the process to your client. During the last 2 years of the pandemic, no matter where you purchase from, you will meet exhausted people along the way and oversight and mistakes still happen. Patience and kindness plays an essential factor in understanding and building a great network of people to rely on and work with.

From the moment we signed in on the contract to the right end of the project, we must be responsible to our clients and to our collaborators. Be transparent with the documentation of the process so clients can have proper expectations. Communication is key to the successful supply chain collaboration, project management, and procurement of any design project.

So join Crystal and Maia as they talk about supply chain collaboration and the effect of Covid in the supply-chain. Then “Do something today that your future self will thank you for”. Listen to this conversation and also consider supporting Eva’s Initiatives Charity.

If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast

How to reach Maia:

Website: blacksheepinteriordesign.com      I      Instagram: @blacksheepid 

Facebook: Black Sheep Interior Design

Recommended podcasts:

Bunga Bunga I i-Weigh I Momgasm

Featured in this week’s episode of The Productive Designer, host Crystal Collinson interviews brand consultant and psychologist, Mohammed Abdelghfar.

Crystal and Mo talk about brand strategy for interior designers and how to effectively position your interior design firm in the customers’ minds. What questions you need to ask in order to gain clarity and focus to build your dream interior design brand. What it is that you do, that will ensure you build a long-lasting emotional relationship with customers that turns them into loyal ever advocating fans.

Mo believes that brand strategy begins with basic human design rather than seeing how to make money. Giving value to your clients on the human level enables you to resonate with them and help them efficiently. You need to build great client relationships to produce loyal fans and create more referrals as a service-based business.

He emphasizes the significance of figuring out who you want to serve, and why you want to. Mo advises to focus more on the intrinsic motivators than seeing people as transactions or figures. Since business is a game of trust, you need to ask yourself what makes you different from your competitors and valuable to your clients?

The transaction is just the start of building client relationships. Mo mentioned the need to leave them with an excellent first impression and continually nurture them even after the project is complete. People liked to be asked their opinions, for example asking them for feedback after the project is done. You want your client to remember the interaction in addition to the product itself.

So join Crystal and Mo as they talk about branding and brand strategy. Then “Do something today that your future self will thank you for”.

How to reach Mo:

Instagram – @moinsights

Recommended podcast/YouTube:

Gary Vee

Chris Do

Valuetainment YouTube Channel

Featured in this week’s episode of The Productive Designer, host Crystal Collinson interviews fellow designer and founder of Business of Design, Kimberley Seldon.

Kimberley is also a broadcaster and writer who advocates for spaces that celebrate the people who live in them. Based in Toronto and Los Angeles, the award-winning Kimberley Seldon Design Group today creates exceptional living spaces for exceptional people throughout North America. She founded Business of Design to share what she’s learned about how professionalism powers creativity.

Kimberley is a firm believer of having a process in place, enabling you to streamline your operations. Track your tasks and time, gathering this data is crucial to running a profitable business.

As a new Interior Design professional you need to be discerning in who you work for. Learning from a design firm that has structured business practices will influence your future work habits and operations if you plan to eventually run your own design business. 

Kimberley also stresses transparency with your clients from planning, negotiation, and pricing. Show your clients their wishlist and provide them with the actual price. It is up to your client to decide on what they would like to spend their money on-not yours. 

So join Crystal and Kimberley as they talk about her  journey in starting her coaching business, implementing systems to streamline her operations and managing her projects and clients. Then “Do something today that your future self will thank you for”. After you listen to this podcast, check out The Business of Design podcast to learn more about Kimberely Seldon and The Business Design coaching program. 

If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast

How to reach Kimberley:

Website: businessofdesign.com     

Facebook: businessofdesign     I     Instagram: business_of_design     

Recommended podcast / book:

Political Gabfest podcast

Commonwealth by Ann Patchett